SaaS Affiliate & Referral Guides
Practical guides on launching and growing SaaS affiliate and referral programs: pricing, commissions, fraud, payouts, and integrations.
- Guides
How to Write Brand Guidelines for Your Affiliates
What to put in an affiliate brand guide — logos, messaging, claims, and rules — so partners promote you accurately without asking you to approve every post.
- Guides
How to Run an Influencer Campaign, Step by Step
A complete process for running a SaaS influencer campaign — setting the goal, finding and pitching creators, structuring the deal, tracking it, and judging the result.
- Guides
How to Build an Affiliate Landing Page That Converts
What belongs on a SaaS affiliate landing page — commission terms, proof, and the signup flow — plus the mistakes that quietly cost you good partners.
- Guides
Influencer and Affiliate Marketing: A Better Combo
Why flat-fee influencer deals underperform and pure affiliate offers get ignored — and how to combine both into a hybrid deal that's fair to creators and to you.
- Guides
Nano vs Macro Influencers for Promoting SaaS
Big audience or engaged audience? Compare nano, micro, and macro influencers on cost, conversion, and fit — and why SaaS usually wins with the smaller ones.
- Guides
When Should a SaaS Start Its Affiliate Program?
Most founders wait until they're big enough to launch an affiliate program. Here's why that's backwards, and the signal that means you're already late.
- Guides
Which Industries Affiliate Marketing Works Best For
Affiliate marketing works brilliantly in some businesses and barely at all in others. Here's what separates them, and how the main categories score.
- Guides
How to Add an Affiliate Program to a Stripe SaaS
Launch a Stripe affiliate program in an afternoon — set up tracking, referral links, commissions, and payouts without revenue-share fees.
- Guides
How Much Commission Should a SaaS Pay Affiliates?
What's a fair SaaS affiliate commission rate? See typical percentages, recurring vs one-time payouts, and how to set a rate that attracts partners.